AmFirst Stadium, officially Burgess-Snow Field at AmFirst Stadium, is the home football venue for the Jacksonville State Gamecocks in Jacksonville, Alabama. The stadium traces its roots to 1947, when it opened as the College Bowl behind Stephenson Hall on the Jacksonville State campus, and it has grown through several expansions and name changes ever since.
The venue has carried several names over the decades, including Paul Snow Stadium and Burgess-Snow Field at JSU Stadium, before AmFirst, a local credit union, signed a five-year naming rights deal in 2024. Today the stadium seats about 22,500 and anchors game days for the Gamecocks, who moved up to Division I FBS football and Conference USA in 2023.
Stats at a Glance
- Team(s): Jacksonville State Gamecocks (NCAA Division I FBS)
- Location: Jacksonville, Alabama
- Opened: November 15, 1947
- Capacity: About 22,500 (2024-present)
- Surface: AstroTurf RootZone (installed 2024)
- Notable fact: Renamed AmFirst Stadium in 2024 under a five-year naming rights deal
From College Bowl to AmFirst Stadium
The stadium began in 1947 with about 5,000 seats and the name College Bowl, before being dedicated to longtime supporter Paul Snow in 1961. Expansions in 1965 and 1978 pushed capacity up to 8,500 and then 15,000, and a major 2010 renovation added a seven-story stadium tower with skyboxes, a residence hall, and a press box, raising capacity to roughly 24,000 and renaming the venue Burgess-Snow Field at JSU Stadium in honor of former head coach Bill Burgess.
In July 2024, Jacksonville State partnered with AmFirst, the America’s First Federal Credit Union, on a five-year naming rights agreement that rebranded the facility as AmFirst Stadium, continuing the venue’s long tradition of community-tied sponsorships. That same year, the field itself was replaced with a new AstroTurf RootZone surface after the previous turf reached the end of its lifespan.
Game Day at AmFirst Stadium
Jacksonville State took a major step in August 2023 when the Gamecocks played their first Division I FBS game at the stadium, a 17-14 win over UTEP, as the program transitioned into Conference USA. The stadium has also hosted memorable NCAA postseason moments, including a 62-10 Division I semifinal win over Sam Houston State in December 2015 in front of a then-record crowd of about 23,692.
Attendance records have continued to climb since the stadium’s rebrand, with a crowd of roughly 24,166 turning out on November 15, 2025 for a game against Kennesaw State, reflecting the growing interest in Jacksonville State football at the FBS level.
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AmFirst Stadium FAQs
What was AmFirst Stadium called before its current name?
The stadium has been known as the College Bowl (1947-1960), Paul Snow Stadium (1961-2009), and Burgess-Snow Field at JSU Stadium (2010-2023) before becoming AmFirst Stadium in 2024.
How many people does AmFirst Stadium hold?
The stadium’s current capacity is about 22,500, though it held as many as roughly 24,000 before a 2024 seating reconfiguration.
Who plays at AmFirst Stadium?
AmFirst Stadium is the home field of the Jacksonville State Gamecocks football team, which moved to NCAA Division I FBS and Conference USA in 2023.
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Photo: Thomson200 / CC0, via Wikimedia Commons.