Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
Nickelback65 upcoming shows in 62 cities · next Dec 19, Durant, OK
Olivia Rodrigo63 upcoming shows in 17 cities · next Nov 7, Philadelphia, PA
Gracie Abrams60 upcoming shows in 26 cities · next Dec 2, Denver, CO
Greta Van Fleet59 upcoming shows in 58 cities · next Feb 3, Savannah, GA
Trans-Siberian Orchestra56 upcoming shows in 56 cities · next Nov 19, Green Bay, WI
Matchbox Twenty53 upcoming shows in 52 cities · next May 15, Birmingham, AL
Calvin Harris50 upcoming shows in 25 cities · next Nov 7, Las Vegas, NV
Def Leppard45 upcoming shows in 45 cities · next Mar 2, Allentown, PA
Hilary Duff42 upcoming shows in 38 cities · next Jan 22, Vancouver, BC
Harry Styles41 upcoming shows in 12 cities · next Nov 27, Docklands, Australia
Noah Kahan41 upcoming shows in 27 cities · next Nov 5, Glasgow, UK
Niall Horan37 upcoming shows in 32 cities · next Nov 3, Krakow, PL
Oasis37 upcoming shows in 9 cities · next May 21, Glasgow, UK
Hans Zimmer31 upcoming shows in 31 cities · next Nov 13, Abu Dhabi, AE
Rush29 upcoming shows in 18 cities · next Nov 5, Hollywood, FL
Metallica28 upcoming shows in 14 cities · next Nov 5, Las Vegas, NV
Jonas Brothers26 upcoming shows in 24 cities · next Nov 3, Kansas City, MO
Zach Bryan22 upcoming shows in 17 cities · next Apr 28, Minneapolis, MN
Kenny Chesney20 upcoming shows in 19 cities · next Apr 24, Tampa, FL
Doja Cat16 upcoming shows in 16 cities · next Nov 3, Austin, TX