Six Flags Great Adventure released a second teaser video on July 21, 2026, for “Project Purple,” its secretive new roller coaster, with the park’s own Project Purple page confirming the completed structure now stands 382 feet tall, among the tallest in park history. Officials will reveal the coaster’s official name and full details on July 28, 2026.
The video shows a mysterious shipping container washing ashore at the park’s Boardwalk district, with a security report interrupted by a thump and a glowing purple light from inside — continuing a marketing campaign built around theming clues rather than hard specs. Six Flags has confirmed only that the ride is a record-breaking multi-launch coaster slated to open in 2027.
Stats at a Glance
- What: Second “Project Purple” teaser video, with the tower now confirmed complete at 382 feet
- Where: Six Flags Great Adventure, Jackson Township, New Jersey
- When: Teaser released July 21, 2026; full name/details reveal set for July 28, 2026
- Why it matters: Coaster replaces Kingda Ka, demolished in February 2025, as the park’s new signature attraction
The Story
Project Purple is rising on the plot adjacent to where Kingda Ka — once the world’s tallest and fastest roller coaster at 456 feet — stood before its February 2025 demolition. Six Flags director of sales and marketing Ryan Eldredge told News 12 New Jersey, “It’s been a little while since we’ve embarked on a project of this size and scale. You’d have to go back to Kingda Ka in 2005 to find something this massive.”
The park has not disclosed the manufacturer, track layout, or final name, but says the finished coaster will feature multiple launches and “an innovative ride experience unlike anything else in North America.” The Project Purple name also ties into a partnership with a pancreatic cancer awareness nonprofit, a cause park president Mike Fehnel has said is personally meaningful to him.
What It Means for Visitors
The coaster won’t open until 2027, so this summer’s news is limited to construction milestones and marketing teasers rather than ride details like drop height, speed, or trains. Fans should expect the official name and statistics to drop July 28, 2026, with the tower itself already visible from outside the park at its now-complete 382-foot height.
Explore more: more new roller coaster news.
Six Flags Great Adventure FAQs
When will Six Flags Great Adventure reveal the new coaster’s name?
The park has set July 28, 2026, as the official reveal date for the coaster’s name and full details.
How tall is Project Purple?
Six Flags’ official Project Purple page confirms the structure now stands 382 feet tall, one of the tallest in the park’s history.
When does the new coaster open?
Project Purple is scheduled to open at Six Flags Great Adventure in 2027.
What happened to Kingda Ka?
Kingda Ka, once the world’s tallest and fastest coaster at 456 feet, was demolished in a controlled implosion on February 28, 2025, to make way for the new attraction.
Get More from Six Flags Great Adventure
Log the coasters, stadiums, and venues you’ve experienced, rate Six Flags Great Adventure, and see what your friends thought. Get the ThrillZing app.
Photo: Jeremy Thompson / CC BY 2.0, via Wikimedia Commons.