If you’re trying to figure out how many people the iTHINK Financial Amphitheatre holds, or you’ve heard fans call it by five other names and want to know why, this guide covers both in full.
The venue on the South Florida Fairgrounds in West Palm Beach has been a Live Nation touring stop since 1996, and it’s held the same basic layout — and roughly the same crowd size — through every rebrand along the way.
Quick Answer
iTHINK Financial Amphitheatre holds about 20,000 people: roughly 8,000 in the covered pavilion and about 12,000 on the surrounding lawn. Before it became iTHINK Financial Amphitheatre in January 2020, the venue was known as Coral Sky, Mars Music, Sound Advice, Cruzan, and Perfect Vodka Amphitheatre — more name changes than any other amphitheatre in the United States.
Stats at a Glance
Location: West Palm Beach, Florida, on the South Florida Fairgrounds. Type: outdoor amphitheatre with covered pavilion and open lawn. Opened: April 26, 1996, at a construction cost of about $10 million. Capacity: about 20,000 (about 8,000 under cover, about 12,000 on the lawn). Operator: Live Nation. Owner: South Florida Fair & Palm Beach County Expositions, Inc. Famous for: the most name changes of any amphitheatre in the U.S. — six names since 1996.
iTHINK Financial Amphitheatre Capacity, Explained
The venue’s total capacity of roughly 20,000 splits into two very different concert experiences. About 8,000 of those seats sit under the covered pavilion, arranged in reserved rows closest to the stage — the section fans usually mean when they ask about “covered” or “under roof” seating. The remaining space, roughly 12,000 capacity, is open lawn behind and around the pavilion, sold as general admission.
That split makes iTHINK Financial Amphitheatre one of the larger sheds in Florida, comparable in scale to other major outdoor amphitheatres that combine a fixed-seat pavilion with a lawn overflow area. Actual capacity can vary slightly show to show depending on staging, production elements, and whether a tour uses a reduced or extended lawn footprint, but 20,000 is the figure consistently cited by the venue, promoters, and ticketing platforms.
What Was iTHINK Financial Amphitheatre Called Before?
Few venues anywhere have rebranded as often. The amphitheatre opened in 1996 as Coral Sky Amphitheatre, named for its west-facing seats that let crowds watch the sunset before showtime. It then became Mars Music Amphitheatre from 2000 to 2002, before briefly reverting to Coral Sky in 2002–2003. Sound Advice Amphitheatre held the naming rights from 2003 to 2008, followed by Cruzan Amphitheatre from 2008 to early 2015. The venue then briefly reverted to Coral Sky Amphitheatre again in February 2015 while owners searched for a new sponsor, before becoming Perfect Vodka Amphitheatre in June 2015. That name lasted until August 2017, when it reverted to Coral Sky Amphitheatre once more, a name it kept until iTHINK Financial Credit Union signed its naming-rights deal and the venue became iTHINK Financial Amphitheatre on January 16, 2020.
That’s six distinct sponsor names carried by one building since it opened — a record Wikipedia and local Florida outlets both cite as the most name changes of any amphitheatre in the country. Despite the constant rebranding, the physical venue, seating bowl, and pavilion-plus-lawn layout have stayed essentially unchanged since 1996.
The Concert Experience: Pavilion vs. Lawn
Set on the South Florida Fairgrounds, the amphitheatre combines a large covered pavilion with a sprawling lawn, giving fans a choice between reserved shade and the blanket-and-cooler lawn atmosphere typical of major outdoor sheds. Covered pavilion seats are assigned and closer to the stage, while lawn tickets are general admission — arrive early for a good spot up front.
Florida’s year-round subtropical climate makes it a reliable touring stop even in winter months, when many northern amphitheatres are closed for the season. That’s part of why the venue stays busy on the Live Nation circuit nearly twelve months a year.
Planning Your Visit: Parking & Tickets
The amphitheatre sits on the South Florida Fairgrounds, with on-site parking lots typically open a few hours before showtime; parking is usually paid per vehicle, with pricing set on a per-event basis by the venue and promoter. Tickets are sold through Live Nation and Ticketmaster, with pricing tiers generally running lowest for lawn general admission and higher for reserved pavilion seating closer to the stage.
Because exact box office hours, parking rates, and bag-policy details can change by event and season, check the official iTHINK Financial Amphitheatre site before you go for the current schedule, parking rates, and gate times for your specific show.
ithink financial amphitheatre capacity FAQs
How many people does iTHINK Financial Amphitheatre hold?
About 20,000 people total, split between roughly 8,000 covered pavilion seats and about 12,000 lawn seats.
How many people does the West Palm Beach Amphitheater hold?
The West Palm Beach amphitheatre — officially iTHINK Financial Amphitheatre — holds about 20,000 fans across its covered pavilion and lawn.
What did iTHINK Financial Amphitheatre used to be called?
It has carried five previous names: Coral Sky Amphitheatre (1996–2000, 2002–03, briefly in February–June 2015, and again 2017–2020), Mars Music Amphitheatre (2000–02), Sound Advice Amphitheatre (2003–08), Cruzan Amphitheatre (2008–15), and Perfect Vodka Amphitheatre (June 2015–August 2017), before becoming iTHINK Financial Amphitheatre in January 2020.
Is “I Think Amphitheater” the same venue?
Yes — “I Think Amphitheater” is simply how some fans spell or search for iTHINK Financial Amphitheatre, the West Palm Beach concert venue on the South Florida Fairgrounds.
Is seating covered or lawn at iTHINK Financial Amphitheatre?
Both. The venue has a covered pavilion with reserved seating (about 8,000 seats) plus an open lawn area for general admission (about 12,000 capacity).
When did the venue open?
It opened on April 26, 1996, originally as Coral Sky Amphitheatre.
Get More from ithink financial amphitheatre capacity
Log the coasters, stadiums, and venues you’ve experienced, rate ithink financial amphitheatre capacity, and see what your friends thought. Get the ThrillZing app.
Want the day’s theme park news in your inbox? Subscribe to ThrillZing Daily — free.