Coca-Cola Roxy is a two-tier concert theater inside The Battery Atlanta, the mixed-use entertainment district built alongside Truist Park in Cumberland, Georgia. Owned by Braves Entertainment Co. LLC and operated by Live Nation Atlanta, the venue opened its doors on April 8, 2017, with a sold-out show headlined by Glass Animals for Radio 105.7’s 4th Birthday Bash.
The 53,000-square-foot venue holds about 3,600 fans across a flat general-admission floor and an upstairs tier of roughly 800 fixed seats, hosting around 40 concerts and comedy shows a year. Its name is a deliberate nod to Atlanta’s music history, honoring the legacy of the city’s earlier Roxy theaters even though the current building is an entirely new construction finished in 2017.
Stats at a Glance
- Location: The Battery Atlanta, Cumberland (Cobb County), GA
- Type: Indoor live music and comedy venue
- Opened: April 8, 2017
- Capacity: About 3,600
- Size: About 53,000 square feet
- Operator: Live Nation Atlanta
- Owner: Braves Entertainment Co. LLC
- Famous for: Named in tribute to Atlanta’s historic Roxy Theatre legacy
Inside the Venue
Designed by Wakefield Beasley & Associates with structural engineering by Uzun & Case, Coca-Cola Roxy departs from the sloped floors found at comparable Atlanta venues like the Tabernacle, instead using a flat general-admission floor topped by a permanent-seat balcony. Four public bars plus a dedicated VIP bar keep the room feeling more like a boutique theater than a barn-sized arena, even at full capacity.
Its location inside The Battery Atlanta puts concertgoers steps from Truist Park, restaurants, and hotels, making it a common stop for fans combining a Braves game with a show on the same trip.
Carrying On Atlanta’s Roxy Legacy
The Coca-Cola Roxy name traces back to a Buckhead theater that operated as ‘The Roxy’ through the 1990s and 2000s under promoter Alex Cooley, hosting sold-out shows by major touring acts before closing in 2009 and later reopening as the Buckhead Theatre. When the Atlanta Braves and Live Nation announced their new Cumberland venue in 2015, they chose the Roxy name specifically to keep that live-music heritage alive in a new building.
Since its 2017 opening, the venue has built its own touring history, booking a genre-spanning mix of rock, hip-hop, and comedy acts as part of Atlanta’s broader concert circuit alongside venues like the Tabernacle and Buckhead Theatre.
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Coca-Cola Roxy FAQs
Is Coca-Cola Roxy the same building as the old Roxy Theatre in Buckhead?
No. The original Roxy operated in a different Buckhead building (now the Buckhead Theatre) and closed in 2009. Coca-Cola Roxy is a brand-new venue built at The Battery Atlanta in 2017, named in tribute to that earlier venue’s legacy rather than being its successor location.
What is the capacity of Coca-Cola Roxy?
The venue holds about 3,600 people across a flat general-admission floor and an upstairs section with roughly 800 fixed seats.
When did Coca-Cola Roxy open and what was the first show?
It opened on April 8, 2017, with Radio 105.7’s 4th Birthday Bash, headlined by Glass Animals.
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Photo: Counse / CC BY 2.0, via Wikimedia Commons.