Ameris Bank Amphitheatre is a 12,000-capacity outdoor concert venue located at Encore Park in Alpharetta, Georgia, just north of Atlanta. Operated by Live Nation, it opened on May 10, 2008, with an inaugural performance by the Atlanta Symphony Orchestra, and has since become one of metro Atlanta’s go-to stops for major touring artists.
The amphitheatre has carried several names over its history, reflecting changing sponsorship deals rather than any change in the venue itself. It opened as Verizon Wireless Amphitheatre at Encore Park, was shortened to Verizon Amphitheatre in January 2017, and took its current name in December 2018 after Ameris Bank acquired the naming rights.
Stats at a Glance
- Location: Alpharetta, Georgia
- Type: Outdoor amphitheatre
- Opened: May 10, 2008
- Capacity: 12,000
- Operator: Live Nation
- Famous for: Opened by the Atlanta Symphony Orchestra; hosts touring pop, rock, and comedy acts
The Concert Experience
Set within Encore Park, the amphitheatre combines a covered pavilion with an expansive lawn seating area, giving concertgoers a mix of reserved and general-admission options for shows. Its programming spans mainstream touring musicians and comedians alongside themed symphony concerts performed by the Atlanta Symphony Orchestra, the same ensemble that christened the venue at its 2008 debut.
Because it sits in the northern Atlanta suburbs rather than downtown, the venue draws heavily from Alpharetta and the surrounding Fulton and Forsyth County communities, giving it a suburban, family-friendly atmosphere compared to Atlanta’s larger city-center venues.
A Venue Through Changing Sponsorships
The amphitheatre’s identity has shifted through three sponsor names since opening, a common pattern for mid-size amphitheatres built and operated by national promoters. Verizon held the naming rights for its first decade, after which Ameris Bank, a regional bank based in Georgia, stepped in at the end of 2018 to secure the naming rights that persist today.
Despite the rebranding, the physical venue at Encore Park has remained the same 12,000-capacity outdoor stage since it first opened in 2008, making it one of the more consistent live-music fixtures in the northern Atlanta suburbs.
Explore more: Explore more Music Venues.
Ameris Bank Amphitheatre FAQs
What is the capacity of Ameris Bank Amphitheatre?
The venue holds about 12,000 people between its covered seating and lawn areas.
When did Ameris Bank Amphitheatre open?
It opened on May 10, 2008, with an inaugural performance by the Atlanta Symphony Orchestra.
Has the venue had other names?
Yes. It opened as Verizon Wireless Amphitheatre at Encore Park, became Verizon Amphitheatre in January 2017, and was renamed Ameris Bank Amphitheatre in December 2018 after Ameris Bank purchased the naming rights.
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Photo: Mbdfar / CC0, via Wikimedia Commons.