Virgin Hotels Las Vegas sits at 4455 Paradise Road in Paradise, Nevada, a short drive east of the Las Vegas Strip on the former site of the Hard Rock Hotel & Casino, which operated there from 1995 until its 2020 conversion. The 1,504-room resort reopened as Virgin Hotels on March 25, 2021, and is owned by JC Hospitality and operated under Hilton’s Curio Collection banner.
The draw here is a rock-and-roll pedigree traded for a more design-forward, music-industry vibe: a Michelin-starred Nobu outpost, a 60,000-square-foot casino, the storied Theater (formerly The Joint) hosting touring acts, and a lively 21-and-over pool scene at Kassi Beach Club. It’s a solid pick for travelers who want Strip-adjacent access without Strip-level crowds or prices.
Stats at a Glance
- Location: 4455 Paradise Road, off the Strip (east of Strip, near Harmon Ave)
- Operator: Curio Collection by Hilton; owned by JC Hospitality
- Opened: March 25, 2021 (on the former Hard Rock Hotel site, open since 1995)
- Rooms: 1,504 rooms and suites across the Canyon, Opal and Ruby towers
- Price tier: Mid-range
- Casino: 60,000 sq ft casino with roughly 44 table games and 650 slot machines
- Signature attraction: Kassi Beach Club, a 21+ pool and dayclub with real-sand beaches
- Headline venue: The Theater at Virgin Hotels (formerly The Joint)
Rooms, Pool and Casino
Guest rooms are spread across three towers — Canyon, Opal, and the all-suite Ruby — with self-parking available at the Paradise Parking Garage (Opal) and Harmon Parking Garage (Ruby). The 60,000-square-foot casino features around 44 table games, roughly 650 slot machines, and a Betfred sportsbook that opened in February 2023.
The resort’s five-acre pool complex centers on Kassi Beach Club, a Mediterranean-inspired, 21-and-over dayclub with soft sand, cabanas, and DJ sets that rebranded from the original Élia Beach Club in 2024.
Shows, Attractions and Dining
The Theater at Virgin Hotels carries the legacy of The Joint, the room that made the Hard Rock a touring-artist favorite, now hosting concerts and comedy in a renovated space. The resort also runs 24 Oxford as an intimate music venue for late-night sets.
Dining leans upscale-casual: Nobu brings its Michelin-starred sushi and Japanese-Peruvian menu, joined by One Steakhouse, Night + Market for Thai food, Casa Calavera for modern Mexican, and Kassi Beach House for coastal Italian poolside fare.
Location and Who Should Stay Here
Virgin Hotels sits off the Strip near the Hard Rock’s old Paradise Road address, putting T-Mobile Arena, Allegiant Stadium and Sphere within a short rideshare or drive rather than a walk — this is not a strolling-distance-to-everything property. It suits travelers chasing a boutique, music-driven scene and pool culture over ready access to Strip casinos on foot, and couples or groups who want a lively dayclub without Bellagio-level room rates.
It’s a comfortable but not ideal fit for families wanting to walk to Strip attractions, given the off-Strip location and adults-oriented pool and nightlife focus.
Explore more: Compare more Las Vegas resorts, See what’s playing at T-Mobile Arena, Read our Las Vegas residency tips.
Virgin Hotels Las Vegas FAQs
What is the resort fee and parking situation at Virgin Hotels Las Vegas?
Virgin Hotels Las Vegas charges a nightly resort fee (like most Strip-area properties), which has risen since the hotel first introduced it in 2022 and currently works out to roughly $56.69 with tax included. It covers perks like Wi-Fi, daily wellness classes, spa discounts and bottled water. Because Las Vegas resort fees are adjusted periodically, check the current rate at booking. Both self-parking and valet remain complimentary, though rates can surge during high-demand events like Formula 1 week.
Is Virgin Hotels Las Vegas on the Strip?
No — it’s located at 4455 Paradise Road, east of the Strip on the site of the former Hard Rock Hotel. Reaching Strip casinos, Sphere or T-Mobile Arena requires a rideshare, taxi, or drive rather than a walk.
What was Virgin Hotels Las Vegas before it became Virgin?
The property was the Hard Rock Hotel & Casino from 1995 to 2020, then closed for renovation and reopened as Virgin Hotels Las Vegas on March 25, 2021, operated under Hilton’s Curio Collection.
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Photo: joannapoe / CC BY-SA 2.0, via Wikimedia Commons.