AT&T Stadium Guide: Tickets, Tours, Parking & Seating

Walk through the gates of AT&T Stadium in Arlington, Texas, and the scale hits you before you’ve found your seat. Two steel arches rise 292 feet overhead, a 1.2-million-pound video board hangs 90 feet above the turf, and at each end zone a glass wall five stories tall can slide open to let in the Texas sky. This is Jerry World — and nothing about it was built to be modest.

When Dallas Cowboys owner Jerry Jones opened the stadium on May 27, 2009, after a $1.15 billion construction project, he redefined what an NFL venue could be. Designed by HKS Architects, AT&T Stadium quickly became a destination in its own right — hosting Super Bowls, record-breaking NBA games, back-to-back WrestleManias, and, in the summer of 2026, nine FIFA World Cup matches including a semifinal. This guide covers not just the design story but everything you need to actually plan a visit: tickets, tours, parking, seating, and bag policy.

Quick Answer

AT&T Stadium — nicknamed Jerry World — is the home of the Dallas Cowboys in Arlington, Texas. It opened in 2009, seats roughly 80,000 (expandable past 100,000), and is known for its retractable roof, record-setting center-hung video board, and $40 million contemporary art collection.

Game tickets are sold through the Cowboys, Ticketmaster, and the verified resale market; non-game-day guided tours run about 90 minutes and can be booked through the official AT&T Stadium site. Parking is spread across roughly 15 numbered lots surrounding the building, and every event enforces a strict clear-bag policy.

Stats at a Glance

AT&T Stadium is home to the Dallas Cowboys of the NFL and sits at 1 AT&T Way, Arlington, Texas 76011. It opened May 27, 2009, at a final cost of approximately $1.15 billion — nearly double its original $650 million estimate. HKS Architects designed the building, with structural engineering by Walter P Moore.

Standard seating capacity is around 80,000, expandable well past 100,000 for major events. The roof is retractable, and the defining interior feature is the center-hung video board spanning 160 feet wide by 72 feet tall.

Architecture: Built to Be a Landmark

HKS Architects received a single clear brief from the Jones family: design a stadium as bold as the Cowboys brand. The result is anchored by two exterior steel arches, each 292 feet tall, that span the full length of the building and support the roof structure — eliminating interior columns and giving every seat an unobstructed view of the field. The playing surface sits roughly 50 feet below street level, deepening the amphitheater effect.

The retractable roof consists of two panels, each measuring 256 by 410 feet and fabricated from translucent tensile fabric, operated by a rack-and-pinion drive system that opens or closes them in about 12 minutes. At each end zone, five-panel retractable glass walls stand 120 feet tall and 180 feet wide — the largest operable glass doors in the world when the stadium opened. Dallas-based Haley-Greer glass systems designed and built the doors; mechanization consultants Uni-Systems handled the roof drive.

The Video Board: A Screen Built to Stun

The defining interior spectacle is the center-hung video board. Manufactured by Mitsubishi Electric at a cost of around $40 million, it measures approximately 160 feet wide by 72 feet tall, weighs 1.2 million pounds, and hangs 90 feet above the playing field. Guinness World Records certified it as the world’s largest HD video display on September 28, 2009, a title it held until SoFi Stadium opened its own display in 2020.

The board’s proximity to the field is both its selling point and its quirk. NFL punters have struck it during warmups and games, which prompted the league to adopt a specific rule: the instant a kicked ball hits the video board, officials whistle it dead and the down is replayed from the previous spot with the clock reset to the snap. It remains one of the most talked-about features in the NFL.

The Art Collection: A Museum That Plays Football

Jerry Jones didn’t want just a football stadium — he wanted a cultural institution. The Dallas Cowboys Art Collection at AT&T Stadium comprises 99 commissioned and original works by 66 contemporary artists, installed throughout the concourses, suites, clubs, and plazas, and valued at more than $40 million. It includes pieces by internationally recognized names such as Ellsworth Kelly, Anish Kapoor, Jenny Holzer, and Trenton Doyle Hancock.

Most pieces are visible to any ticketholder walking the main concourses, making a game day at AT&T Stadium a legitimate opportunity to encounter major contemporary art without setting foot in a gallery. On non-game days, stadium tours can be structured specifically around the collection, and it stands as one of the largest public art installations in Texas.

Seating Chart & Capacity

AT&T Stadium’s official seating is organized into four broad tiers: Field Level (closest to the action), the Hall of Fame Level (a wraparound upper concourse with wide sightlines), and premium Loge, Club, and Founder’s seating located between the lower and upper bowls. Suites ring the club level for private, catered viewing.

Listed capacity is roughly 80,000, but the building’s design — standing-room concourses, party plazas behind each end zone, and flexible floor configurations — lets it expand past 100,000 for events like Super Bowls, WrestleMania, and the 2026 FIFA World Cup, making it the largest-capacity stadium in the NFL. Seating layouts shift by event: an NFL game, a center-stage concert, and a soccer match each use different sections of the lower bowl, so it’s worth checking an event-specific seating map before buying.

Tickets & Tours

Cowboys game tickets are sold through the team, Ticketmaster, and the verified secondary market; concerts and other one-off events are typically ticketed through the promoter or Ticketmaster as well. Prices swing widely by event, opponent, and seat tier, so check the official AT&T Stadium website or the team’s box office for the current event calendar and pricing before buying from a third party.

On non-event days, AT&T Stadium runs guided walking tours lasting about 90 minutes that cover the field, a locker room, and highlights of the art collection; art-focused tours and group tours (booked at least a week ahead) are also available, and Spanish-language tours can be requested. Tour availability changes around game days and stadium construction, so confirm dates and book directly through the official tours page rather than a reseller.

Parking & Getting There

AT&T Stadium sits within roughly 12,000 official parking spaces spread across about 15 numbered, color-coded lots (Blue and Silver lots sit closest to the gates, with standard lots farther out). Prepaying online in advance is generally cheaper than paying on arrival, and prices climb sharply for the lots nearest the building on high-demand dates. Independent, third-party lots near the stadium also operate on game days, usually at a discount to the closest official lots but with a longer walk.

Arlington has no direct passenger rail line to the stadium, so most fans arrive by car or rideshare. On major game days, dedicated rideshare pickup zones and local trolley or shuttle services help manage the crowds — check the official site for the current event’s transportation guidance, since drop-off points and shuttle routes vary by event.

Bag Policy & Gameday Rules

AT&T Stadium enforces a clear-bag policy for essentially every ticketed event. Allowed bags are limited to clear plastic, vinyl, or PVC bags no larger than 12 by 6 by 12 inches, one-gallon clear resealable freezer bags, or a small clutch-style bag no larger than about 4.5 by 6.5 inches (clear or any color). Backpacks, purses larger than a small clutch, coolers, fanny packs, camera bags, and seat cushions are not permitted inside.

There is no bag check at the stadium, so anything that doesn’t meet the policy has to go back to your vehicle before you enter. Rules can vary slightly by event type — an NFL game, a concert, or a World Cup match may each have their own specific list of prohibited items — so it’s worth double-checking the current policy on the official AT&T Stadium site before you head out.

Major Events: More Than an NFL Venue

AT&T Stadium was engineered from the start to fill its seats for events beyond Cowboys football — and it has delivered consistently. Super Bowl XLV on February 6, 2011, paired the Green Bay Packers against the Pittsburgh Steelers in what was then the most-watched American television broadcast in history. Less than a year before that, on February 14, 2010, the NBA All-Star Game drew a then-record crowd for a basketball game.

WWE has staged two WrestleMania events at the stadium: WrestleMania 32 in April 2016 set a then-WrestleMania attendance record, and WrestleMania 38 across two nights in April 2022 topped it. College football has a permanent home here too — the Cotton Bowl Classic has been held at AT&T Stadium since 2010, and the stadium hosted the inaugural College Football Playoff National Championship in January 2015. In the summer of 2026, AT&T Stadium hosted nine FIFA World Cup matches — more than any other tournament venue — including group-stage games and a semifinal on July 14.

AT&T Stadium visitor guide FAQs

Why is AT&T Stadium nicknamed “Jerry World”?

The nickname refers to Cowboys owner Jerry Jones, whose personal push for a maximalist, record-setting design and budget (final cost roughly $1.15 billion, nearly double the original estimate) shaped every part of the building.

How many people does AT&T Stadium hold?

Standard seating capacity is around 80,000, but with standing-room areas and party plazas the stadium can expand past 100,000 for major events like Super Bowls, WrestleMania, and the 2026 FIFA World Cup.

Can you tour AT&T Stadium without going to an event?

Yes. On non-event days, AT&T Stadium offers guided walking tours lasting about 90 minutes, plus art-focused and group tour options, bookable through the official AT&T Stadium tours page.

What is AT&T Stadium’s bag policy?

Only clear bags up to 12 by 6 by 12 inches, one-gallon clear freezer bags, or small clutches under about 4.5 by 6.5 inches are allowed inside. There is no bag check, so noncompliant bags must go back to your car.

Is there public transit to AT&T Stadium?

No direct passenger rail line serves the stadium. Most fans drive and park in one of the roughly 15 official lots, or use rideshare and event-day shuttle or trolley services.

Did AT&T Stadium host matches in the 2026 FIFA World Cup?

Yes. AT&T Stadium hosted nine World Cup matches in summer 2026 — the most of any venue in the tournament — including group-stage games and a semifinal on July 14.

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