Hard Rock Las Vegas is Hard Rock International’s reimagining of the Strip’s former Mirage site at 3400 South Las Vegas Boulevard, under construction since The Mirage closed on July 17, 2024. The centerpiece is a 42-story, 660-foot guitar-shaped hotel tower rising alongside a full renovation of the resort’s existing towers, part of a roughly $4 billion overhaul of the 80-acre property owned by Vici Properties and operated by Hard Rock International.
It matters to future Strip visitors because it plants a music-first mega-resort dead center on the Boulevard, pairing a dedicated concert arena with a new theater built for intimate residencies and a casino floor sized to compete with any neighbor. With an opening targeted for the fourth quarter of 2027, it’s a property to track now, since it’s shaping up as one of the Strip’s most entertainment-heavy new stays once bookings open.
Stats at a Glance
- Location: Center Strip, 3400 S Las Vegas Blvd (former Mirage site)
- Operator: Hard Rock International (owned by Vici Properties)
- Opened: Targeted Q4 2027 (under construction)
- Rooms: About 3,700 total, including 675 in the new Guitar Tower
- Price tier: Upscale/luxury (rates not yet announced)
- Casino: About 174,000 sq ft with roughly 2,000 slots and 212 table games
- Signature attraction: 660-foot, 42-story guitar-shaped hotel tower
- Headline venue: Hard Rock Live (5,000-seat arena) plus a planned 2,000-seat West Theater
Rooms, Pool and Casino
The new Guitar Tower adds 675 rooms and suites to the property’s existing towers, which are being renovated as part of the project, bringing the resort to an estimated 3,700 rooms total once complete. The casino floor spans roughly 174,000 square feet with about 2,000 slot machines, 212 table games, and an 88,650-square-foot sportsbook. Plans also call for an expanded pool complex and two spas, replacing the tropical lagoon-style grounds The Mirage was known for.
Shows, Attractions and Dining
Hard Rock Live, a roughly 5,000-seat arena, is being built on the site of the former Beatles LOVE theater and will anchor the resort’s concert booking. In mid-2026, Clark County approved a second venue, the 2,000-seat West Theater, designed as a more intimate room for residencies between the pool complex and the arena. Hard Rock’s brand DNA also points to a guitar museum and rock memorabilia displays, plus a lineup of restaurants, lounges, and retail expected to be announced closer to opening.
Location and Who Should Stay Here
The resort sits on the Center Strip next to Treasure Island and across from Fashion Show Mall, within walking distance of the Venetian/Palazzo area and Sphere. Once open, it should suit music-focused travelers and couples chasing residency shows or big-name concerts, with a location central enough to walk to several other Strip casinos. Families and budget travelers should note pricing hasn’t been published and the resort won’t be bookable until it nears its late-2027 debut.
Explore more: More Las Vegas hotel guides, Sphere, a short walk from the Mirage site, Tips for booking a Las Vegas residency show.
Hard Rock Las Vegas FAQs
When does Hard Rock Las Vegas open?
Hard Rock International is targeting a fourth-quarter 2027 opening. As of late 2026 the resort is still under construction, with the guitar-shaped tower’s exterior nearing completion.
What will the resort fee and parking cost at Hard Rock Las Vegas?
Resort fee and parking rates have not been announced since the property hasn’t opened. Like most Strip mega-resorts it will likely charge a nightly resort fee and paid parking once it debuts.
Is Hard Rock Las Vegas on the Strip and walkable to other casinos?
Yes. It occupies the former Mirage site at 3400 S Las Vegas Blvd on the Center Strip, next to Treasure Island and within walking distance of Sphere and the Venetian/Palazzo.
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Photo: Dialh / CC BY 4.0, via Wikimedia Commons.